5 SEO Marketing Tips for Local Businesses in Atlanta
Updated: Nov 27, 2022
Optimize Your Google Business Profile
Make sure to build or claim your Google Business Profile (GBP) if you still need to do so. Because this is what users typically find when looking for something nearby: a list of GBPs that Google has "suggested" for a particular search query.
In fact, More than 50% of potential clients are likely to visit your website if you can persuade them to simply engage with your Google Business Profile (Source). So, having an optimized GBP is a must for your potential success. It has 2 goals;
Through enhancements that may have an impact on your position in Google Search and Google Maps, you can rank higher and become more visible.
Increasing your presence to customers looking for businesses like yours
Google may award your company with a highly sought-after sidebar spot in its local search if it can confirm your company's legitimacy.
Also, don't only do this for SEO purposes. You may make it easier for potential consumers to find you if you have reviews and update your contact details and business hours. Due to the anticipated upheaval in consumer purchasing habits and business operations in 2020, finding current data is more important than ever for consumers.
2) Use SEO When Blogging
Your prospective customers look online for solutions to their issues just like anyone else.
You may identify these issues via keyword research and then address them in enlightening blog entries. This results in easy online traffic (Source)
As you can see, a blog with the title ‘blog’ is likely not to do well when facing adversary with a difficulty rating of 98. So, you must niche down and focus on the unique aspects of your business.
Use a few long-tail keywords.
Throughout the blog post, strategically use keywords.
Prepare for mobile platforms.
The meta description could be improved.
Specify image alt text.
Limit the number of topic tags.
Add accessible URL structures.
Link to relevant blog entries.
Analyze metrics frequently.
By topic cluster, arrange.
Post timeless stuff.
Refresh the current content.
3) Make sure your site is quick and responsive to mobile devices.
You could spend all day citing the benefits of having a mobile-friendly website. In essence, at least 50% of individuals will look for your company on their smartphones.
If you already have a website, you may use a free service like Google's Mobile-Friendly Test to quickly determine whether it is mobile-friendly. You can only test one page at a time, so you might need to repeat the process a few times to test your website's most crucial pages (such as the homepage, services, locations, contact, etc.).
Ever since Google’s introduction of its mobile-first indexing, many local businesses have fallen in rankings (Source)
Testing your Mobile-Friendliness:
Using Google's mobile-friendly test tool, you can quickly and simply determine whether your website is mobile-friendly.
Enter a web page's URL to check for any mobile-usability problems.
Confusion:
Although mobile usability and mobile-first indexing are not synonymous, as we shall explore below, it is nevertheless crucial to comprehend how Google is indexing your mobile versions.
It's crucial to realize that mobile usability and mobile-first indexing are two different concepts.
Even after mobile-first indexing has been implemented, your website may still have problems with mobile usability.
John Mueller, a Google employee, has stated that;
Pages that are not deemed mobile-friendly can and will be crawled by smartphone Googlebot. However, this does not imply that your site's mobile rankings are unaffected by a page's mobile usability.
Your page's ability to rank may be impacted if you provide a poor user experience, hide material or photos, or your site has other mobile difficulties.
It returns to the frequently emphasized idea of optimizing for consumers instead of merely Googlebot.
You shouldn't have any problems if you concentrate on providing the best user experience for your site's visitors while taking into account the factors that Google is undoubtedly considering with its mobile-first indexing.
4) Use Social Media
Google now places a greater emphasis than ever before on social network material.
Sharing your gorgeous Google My Business page on social media can better integrate search and social media.
People are curious about what it's like to use your services. To determine whether you're the kind of company or even the kind of person they want to work with, they frequently conduct some web research.
Don't be a stranger, and help them out by demonstrating the results of your work, your process, sharing advice, or even just the comfortable chair they can relax in while they wait for the service to be completed.
The famous Phil Swift with flex tape grew to fame through his use of social media marketing. By posting insane videos of him ripping through materials with a chainsaw, he caught the attention of millions around the globe.
4.2 billion people are currently using social media regularly (Source). That is almost twice as many as there were in 2017, which was only five years ago. These people log onto social media every day for an average of 2 hours and 25 minutes.
Every business owner is aware of how challenging it may be to draw in new clients. Even if you spend hours creating the ideal product and constructing a stunning website, nothing will matter if no one knows you even exist.
The equal playing field created by social media allows smaller businesses to compete with more established ones for customers. You may reach a larger audience and influence them to buy from your brand by using social media channels to offer engaging and fascinating content.
5) Technical SEO
The dreaded… technical SEO. Optimizing your URL, title tags, headers, meta description, and content. The step most people give up in. Also, the step that gives you an edge over your competition. Luckily at Cyto SEO, we specialize in aiding local business’s through this step
Although you could be tempted to completely neglect this SEO element, it is crucial for your organic visitors. Even if your material is the most extensive, helpful, and well-written, very few people will ever read it if a search engine cannot crawl it.
It's comparable to a tree falling in a forest without anyone around to hear it. Does it emit a sound? Without a solid technical SEO basis, search engines will not understand your content.
Website Components:
Every new blog post offers the chance to target a new geographic search term, have your site indexed on a new page, and improve your chances of appearing in search engine results pages (SERPs).
The URL, title, header, meta description, and body of every piece of content you create need to be optimized for search engines by using high-volume keywords. If you're struggling to come up with geo-targeted content, think about showcasing case studies and client success stories.
Pro Tip: To maximize "near me" local searches, add as many details to these assets as possible, especially for each location of your business.
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Marketing your local business digitally might sound scary however, one’s who resist change fall with it (proud of myself for that one).